Increase international exposure and awareness of the Special Olympics World Games Berlin 2023, as well as promotion of the first-ever SOI Global Leadership Coalition for Inclusion
Overview
Special Olympics Europe Eurasia (SOEE) encompasses a diverse range of cultures, languages, and customs traversing 58 countries in Western, Central, and Eastern Europe and Central Asia. There are close to 350,000 athletes with intellectual disabilities in SOEE. From Iceland to Israel, and Portugal to Kazakhstan, Special Olympics promotes respect, inclusion, and human dignity for people with intellectual disabilities through sports. The Special Olympics World Games is the world’s largest inclusive sporting event with Berlin 2023 featuring 6,500 athletes with intellectual disabilities, more than 2,000 coming from the Europe Eurasia region, competing across 26 different sports.
Key Objectives
Key objectives driving the SOEE’s partnership with Story10:
- Maximise international exposure of Special Olympics World Games Berlin 2023 (World Games) and the first-ever SOI Global Leadership Coalition for Inclusion, reaching untapped markets and fans.
- Increase global awareness of the extraordinary abilities of the athletes.
- Enhanced image and value for sponsors, partners and fans, placing the SOEE as an innovative and trusted sporting brand.
Our Special Olympics Content
Our Approach
Newsgathering production
Story10 partnered with SOEE to distribute pre and post-event feature stories and highlights from the World Games, as well as coverage from the first-ever SOI Global Leadership Coalition for Inclusion, extending SOEE’s news lifecycle, plus generating exposure and awareness.
Global distribution
Our feature video stories and highlights for SOEE were distributed via Story10’s global network of over 400 media organisations across broadcast, digital and social. We amplified the content via our unique network of owned and earned media, pushing the branded news stories directly to the sports news desks of media outlets worldwide.
Detailed Reporting
Story10 provided data analysis of all videos distributed via our network. We provided the SOEE with granular reporting and insight to identify territory-specific usage, engagement trends and media exposure achieved.
Our coverage
- Pre and post-event feature stories showcasing the extraordinary abilities of the athletes and the unifying power of sport
- Daily event highlights of the World Games, increasing the exposure and excitement around the event
Results
43 markets reached across 78 media organisations which have a total unique household reach of 944m
336k ad value equivalency ($)
144 minutes of media exposure
Video from Special Olympics World Games Berlin 2023 was used 333 times by Story10 network
Conclusion
Maximise international exposure of Special Olympics World Games Berlin 2023 (World Games) and the first-ever SOI Global Leadership Coalition for Inclusion, reaching untapped markets and fans
Story10 distributed content at optimal times to maximise international exposure of the World Games. Feature stories and highlights were used by top media outlets including, Deutsche Welle and N-TV (Germany), ABC (Australia), Al Kass Sports (Qatar), Dubai Sports (Dubai), TV Azteca (Mexico), KBS (South Korea), Formosa TV (Taiwan), Arriadia (Morocco) and ERTU (Egypt) increasing SOEE’s reach to new and existing audiences.
Increase global awareness of the extraordinary abilities of the athletes
Story10 helped increase global awareness of the extraordinary abilities of the athletes with content being used in a variety of different markets including Germany, Australia, Egypt, India, Qatar, South Korea, Thailand, United Arab Emirates (UAE), United Kingdom (UK) and United States (USA).
Enhanced image and value for sponsors, partners and fans
Through the distribution of content by Story10’s earned media network of news desks; SOEE has been able to establish itself as a trusted and innovative sporting brand.
"We at Special Olympics Europe Eurasia are thrilled with the outcome of this impactful collaboration with Story10 during the Special Olympics World Games Berlin 2023. This partnership has been of immense significance, uniting the power of sport and media to inspire millions by sharing the extraordinary abilities and aspirations of our athletes. Through our collaborative efforts with Story10, we have extended significantly the reach of media coverage across the Europe and Eurasia region, transcending boundaries to encompass a global audience."
David Evangelista, President & Managing Director of Special Olympics Europe Eurasia
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