Our Work

Heineken Real Hardcore Fans Campaign

Increase international exposure and awareness of Heineken’s "Real Hardcore Fans" campaign

Distribution and Reporting

Overview

Story10 partnered with Heineken to increase the global exposure of their “Real Hardcore Fans” campaign. The campaign saw thousands of fans honoured during the UEFA Champions League Final Trophy Celebrations, by having their faces printed on individual pieces of biodegradable confetti, to represent Heineken's commitment to championing fan inclusion. 

Heineken has been celebrating true hardcore fans with a series of activities this season, emphasising that football is for everyone. By challenging stereotypes and celebrating the diverse community of football supporters globally, Heineken is redefining what it means to be a 'real hardcore fan'.

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Key Objectives
  1. Maximise international exposure of Heineken’s campaign videos
  2. Amplification of messaging around Heineken’s key initiative championing fan inclusion
  3. Enhanced image and value for Heineken, cementing Heineken as an innovative and inclusive sports brand

Heineken's "Real Hardcore Fans" Campaign

Our Approach

Video content

Heineken’s feature story saw thousands of fans honoured during the UEFA Champions League Final Trophy Celebrations, by having their faces printed on individual pieces of biodegradable confetti that cascaded from the sky, the pinnacle moment of a season of honouring those that go above and beyond to support the beautiful game.

Global distribution

Our feature story for Heineken was distributed via Story10’s global network of media organisations across broadcast, digital and social. We amplified the content via our unique network of owned and earned media, across 131 territories worldwide, pushing the branded news story directly into the sports news desks of media outlets.

Detailed reporting 

Story10 provided data analysis of the distributed video, providing granular reporting and insight to identify territory specific usage, engagement trends and the media exposure achieved.

Results

57 markets reached 

112 media outlets used the branded news story

413k impressions with sports fans on social media

7k video engagement

Conclusion

Maximised international exposure of Heineken’s “Real Hardcore Fans” Campaign reaching untapped new markets and fans

Heineken’s feature story distributed by Story10 reached untapped audiences around the globe from markets such as the UK, Spain, France, Italy, and across LATAM and the Middle East.

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Amplification of messaging around Heineken’s initiative to champion fan inclusion

The story was used by top media organisations in 57 key markets, including Canal Sur (Spain), Claro (Pan Latin America), Cuatro (Spain), Euronews (Bulgaria), NovaTV (Croatia), Sky News Arabia (Pan Middle East), Sport Italia (Italy), SSC (Saudi Arabia) and TVP (Poland).

Enhanced image and value for Heineken, cementing them as an innovative and inclusive brand

Through the distribution of content via Story10’s network of global sports news desks, cementing Heineken’s commitment to championing fan inclusion.