Increase exposure of DP World’s initiatives in key international markets
Overview
DP World was announced as the new European Tour title sponsor back in November 2021, creating the DP World Tour. The DP World Tour schedule for 2022 provides providing a great platform to increase brand awareness on a global scale. The DP World Tour is ‘Driving Golf Further’ through their guiding principles of being innovative, inclusive and global. DP World Tour have recognised the need for golf to modernise for future fans and are committed to engaging new audiences whilst respecting the tradition of the sport.
Key Objectives
Key objectives driving DP World Tours’ (brand activation) partnership with Story10:
- Maximising international exposure for DP World branded videos in key markets enabling the brand to be seen by untapped audiences.
- Amplification of messaging around DP World’s key initiatives, from improving grassroots golf to sustainability, highlighting the positive change DP World continues to drive.
- Increasing fan engagement by bringing fans closer to the action with authentic branded content through Story10’s earned media network of news desks.
- Enhanced image and value for sponsors, partners and fans, placing DP World Tour as an innovative and trusted sporting brand.
Our DP World Content
Our Approach
Newsgathering production
Story10 has been working with DP World Tour since May 2022, sending crews to various tournaments across Europe including the Soudal Open (Belgium), BMW International Open (Germany), Horizon Irish Open (Ireland), Dutch Open, European Open and Scandinavian Mixed Open.
Story10’s crews on the ground at the selected tournaments, have been producing a wide range of feature stories covering DP World Tour’s key initiatives in international markets.
Global distribution
Our feature video stories for DP World Tour were distributed via Story10’s global network of over 400 media organisations across broadcast, digital and social. We amplified the content via our unique network of owned and earned media, pushing the branded news stories directly into the sports news desks of media outlets worldwide.
Story10 provided data analysis of all videos distributed via our network. We provided granular reporting and insight to identify territory specific usage, engagement trends and media exposure achieved.
Our coverage
- Feature stories on player challenges from each location bringing fans closer to the athletes
- Stories focussed on sustainability and the European Tour Group's 'Golf for Good' initiative
- Athlete interviews discussing the future of the game of golf and grassroots development
Results
59 markets reached across 123 media organisations
1.2m ad value equivalency ($)
510 minutes of exposure
625.9K social impressions
Conclusion
Maximising international exposure for DP World branded videos in key markets
Story10 has been working with DP World Tour since May 2022, sending crews to various tournaments across Europe including the Soudal Open (Belgium), BMW International Open (Germany), Horizon Irish Open (Ireland), Dutch Open, European Open and Scandinavian Mixed Open.
Story10’s crews on the ground at the selected tournaments, have been producing a wide range of feature stories covering DP World Tour’s key initiatives in international markets.
Amplification of messaging around DP World’s key initiatives
Story10 were on the ground to build an engaging narrative around DP World’s key initiatives, from improving grassroots golf to sustainability, highlighting the positive change DP World continues to drive, showcasing a wider view of the DP World Tour to international audiences.
The feature videos achieved significant levels of media exposure in Europe which accounted for 42% of the total channel, including France24, Sky Sports Germany, Sky Sports UK, CGTN and others.
Enhanced image and value for sponsors, partners and fans
Through the authentic production and distribution of content by Story10’s earned media network of news desks; DP World has been able to establish itself as a trusted, innovative sporting brand.
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