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The Drum Podcast: Olympics 2024 - Live reaction from marketers, and the future of brand partnerships

In this engaging conversation hosted by The Drum, the panellists discuss their thoughts on Paris 2024 and the evolving landscape of sports marketing. Listen to the episode below.

In the latest The Drum podcast, Story10's Commercial Partnerships Director Ollie Harding, alongside panellists from Landor and M&C Saatchi Sport & Entertainment, discuss the most recent updates from Paris 2024 and the brand environment at the Olympics. 

Listen to the episode to gain insights on the opening ceremony, the coverage of the Olympics on TV and digital platforms, plus the ecosystem of partnerships and sponsorships.

Listen to the full episode above or on The Drum Website.