Story10 collaborates with Airweave to deliver its Paris 2024 Olympic and Paralympic Games campaign
Airweave, a Japanese mattress manufacturer and the Official Bedding Supporter for the Paris 2024 Olympic and Paralympic Games, collaborated with Story10, the global sports video production and distribution agency, to deliver its Paris 2024 content campaign.
Through the collaboration, Story10 is providing a complete campaign management service, to increase exposure of Airweave’s mission to support athletes’ sleep through its bedding and its contribution to Paris 2024’s sustainable vision. This includes media planning, storyboarding, content capture, production, and distribution of branded content related to Airweave's official support for Paris 2024.
Utilising their innovative mattress technology, Airweave has provided approximately 16,000 beds for athletes participating in the Paris 2024 Olympic and Paralympic Games. Highlighting how a good night’s sleep can significantly improve an athlete's performance, the customizable mattress consists of 3 blocks with different firmness levels, allowing it to fit to the unique body type of each Olympian and Paralympian.
After the Paralympic Games, all mattresses will be reused by a range of public and private organisations and educational institutions within France, while the cardboard bed frames will be recycled, highlighting the importance of sustainability in the bedding industry and across the Games.
Airweave and Story10 launched the campaign with a focus on the ‘bump-in’ process, where 16,000 beds were delivered and installed at the Paris 2024 Olympic and Paralympic Village. Further activations will feature Airweave’s athlete ambassadors, as well as the ‘bump-out’ process and the removal and re-distribution of the beds.
James Dobbs, Managing Director of Story10’s parent company SNTV, said, “The Airweave campaign is the perfect example of a brand having a genuinely authentic story to tell; the support their mattresses will provide to the athletes could have a real impact on competition results and so should be of interest to fans. The addition of the sustainability legacy means these stories will appeal to audiences outside of sport as well. We’re excited to continue sharing this content with our global network.”
Motokuni Takaoka, President and CEO of Airweave said, “We are pleased to see that our story behind the activities as an Official Bedding Supporter of Paris 2024 has reached more people around the world through the project with Story10. Since its foundation, Airweave has pursued its mission of providing quality sleep to people. I believe our bedding will provide quality sleep for the athletes, supporting their performance and contribute to the Paris 2024 sustainability vision, by facilitating sustainable initiatives such as reusing mattresses after the Games.”
Launched by SNTV in 2021, Story10 helps the world’s leading brands, federations and sports organisations place themselves and their messaging at the heart of the sports news agenda. SNTV is a joint venture between The Associated Press and IMG.
About Airweave
Airweave is a Japanese bedding manufacturer specializing in producing and distributing mattresses and other sleep-related items. With a mission to provide quality sleep worldwide, the company's focus is on delivering products that enhance rest and rejuvenation.
In 2007, Airweave launched its first mattress topper designed for optimal spinal alignment, breathability, and cleanliness. From its inception, Airweave has worked with athletes, gathering product feedback and conducting sleep research. The company reflected its sleep research expertise in product development such as a customizable mattress equipped with three blocks in different firmness levels that usher in an age in which people can choose just the right mattress for their body shape and weight. By analyzing data accumulated in previous research and reflecting on product development, Airweave aims to become the world’s total sleep solution company.
To learn more visit airweave.com
About Story10
Story10 is your global sports video production and distribution agency, creating and delivering authentic branded campaigns that amplify key messaging and drive engagement with audiences worldwide. Powered by SNTV’s global distribution network of broadcast, digital, and social channels, and with access to over 7.5 million influencers, Story10 offers both earned and paid media distribution, creating and executing bespoke campaigns that deliver maximum exposure and ROI.
Providing brands with a real-time route to sports fans and audiences worldwide, Story10’s services are underpinned by detailed usage and insights reporting. Whether your goal is reach, engagement or monetisation, we put brands in front of the right audience, on the right platforms, and in the right markets.
Learn more about Story10 here