Hexagon Cup Renews Partnership with Story10 for its Second Edition
London, UK – 29 January, 2025: Hexagon Cup, the leading padel event for teams, has renewed its partnership with Story10, the global sports video production and distribution agency, to increase international exposure and drive further awareness of the Alpine Hexagon Cup 2025.
The extended partnership will see Story10 continue to distribute and promote highlights from the second edition of the Hexagon Cup event across its extensive global distribution network of 700+ broadcast channels and 8,500+ digital sites, bringing all the action to padel fans worldwide. Last year, Story10 delivered significant reach for the inaugural Hexagon Cup and content from the event used by over 275 media outlets across 78 global markets, providing 2.5 million video impressions across sports, news, and entertainment websites.
Additionally, Story10 will provide bespoke reporting and detailed campaign performance metrics, enabling the Hexagon Cup to tailor its content, drive fan engagement and demonstrate tangible value to current and future sponsors.
The eagerly awaited second edition of the Hexagon Cup returns to Madrid from 29 January to 2 February, bringing together the world's greatest padel players across six franchise teams run by celebrities including Eva Longoria, Pierre Gasly, Andy Murray, Anthony Joshua, Robert Lewandowski, Lionel Messi and Kun Aguero. Each team comprises three pairs; one male pair, one female pair and one Next Gen.
Tim Godfrey, Strategic Advisor to the Hexagon Cup said: "Story10 has played a vital role in expanding the Hexagon Cup's global presence. Their expertise in delivering compelling content to audiences worldwide aligns seamlessly with our mission to elevate padel and establish the Hexagon Cup as a marquee event in the sport."
James Dobbs, Managing Director of Story10’s parent company SNTV, added: “The growth of padel continues unabated and we’re delighted to support the Hexagon Cup further that growth. Our ability to connect this premium event with audiences worldwide is hugely exciting for us and demonstrates Story10’s unique position in the storytelling and audience engagement ecosystem.”
Launched by SNTV in 2021, Story10 helps the world’s leading brands, federations and sports organisations place themselves and their messaging at the heart of the sports news agenda. SNTV is a joint venture between The Associated Press and global sports, events and representation company, IMG.
About Hexagon Cup
The Hexagon Cup is the event that has revolutionised the world of padel. Under the motto “For the Fans. For the Players. For the Game”, it offers a unique sporting and entertainment experience on par with the world’s greatest sports events. Following the great success of 2024, the Alpine Hexagon Cup 2025 will celebrate its second edition at the Madrid Arena from 29 January to 2 February 2025.
The tournament features an innovative team-based format, which this year expands to eight teams, bringing together the world’s top professional players. The teams are divided into men’s, women’s, and Next Gen categories and are led by global icons such as Sergio “Kun” Agüero, Leo Messi, the Taktika Padel group led by Gabriel Pérez and Edu Conde (Krü Padel by Taktika); Eva Longoria, Pepe Bastón, and Dani Homedes (ElevenEleven Team); the Rafa Nadal Academy (Rafa Nadal Academy Team powered by Richard Mille); Pierre Gasly and Loïc Féry (10 Padel); Andy Murray, Anthony Joshua, Arran Yentob, and Dani Vallverdu (AD/vantage Team); Robert Lewandowski (RL9 Team); María Esteve and Carlos López-Lay (Team Bella Puerto Rico); and Hexagon Cup FANS (Hexagon Team).
Learn more about Hexagon Cup here.
About Story10
Story10 is your global sports video production and distribution agency, creating and delivering authentic branded campaigns that drive engagement with audiences worldwide. Powered by SNTV’s engaged global distribution network of broadcast, digital and social channels, and with access to 7.5 million influencers, Story10 offers its clients a real-time route to sports fans and audiences worldwide, all underpinned by detailed usage and insights reporting.
To learn more visit story10.com.