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EVERYTHING IN SPORT WOMEN'S EDITION - The Storytelling Trifecta

James Dobbs, Managing Director of Story10, recently spoke at the Everything in Sport Women’s Edition Summit about the significant changes happening in the realm of women’s sport. His keynote speech emphasised three key pillars for enhancing women's sports: Visibility, Connection, and Opportunity.

STORYTELLING IS A CENTRAL THEME WHICH RUNS THROUGH EVERYTHING WE DO

Digital and social have fragmented the media market. On one hand, brands and federations have never had so many ways and means to reach audiences. But, on the downside, this fracturing has impacted broadcasters and the revenues that traditionally provided commercial foundations for federations. Many organisations are having to reimagine their commercial strategies to survive and thrive in this new landscape, and storytelling is a central theme which runs through everything we do, which will ultimately help deliver growth and success for all stakeholders across sport.

It is a significant time of disruption in the industry, and that always comes with challenges and opportunities. While challenges are common across all sports, women's sports uniquely offer opportunities like engaging new audiences, sharing untold stories, and growing sponsorship market share. The women's sports sector is in its early growth stage, presenting a chance for collaborative efforts among stakeholders—brands, federations, athletes, broadcasters, and platforms—to create a value cycle benefiting all. Storytelling remains the constant driver for growth, as loyal and engaged audiences are crucial for success.


HOW STORY10 CAN HELP

At Story10, we’re always striving to put female athletes and their achievements in the limelight they deserve. By working with our partners involved in women's sports, we create authentic news stories that complement event action and highlight female athletes and their accomplishments.

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